Tipe Dokumen	Skripsi
Penulis	SOFIINSANI, Anggi Maulani,
Email Penulis	upt@pustakaupi.or.id
URN	etd-1101105-095012
Judul	THE PERCEIVED IMAGE OF A BEAUTIFUL WOMAN IN COSMETIC ADVERTISEMENTS
Gelar	Sarjana
Jurusan	Bahasa Inggris
Pembimbing	Nama Pembimbing Fungsi Didi Sukyadi Pembimbing 1 Gin Gin Gustine Pembimbing 2
Kata Kunci	perempuan dalam iklan image iklan kosmetik
Tanggal Sidang	2005-08-05
Sipat Pengaksesan	unrestricted
Abstrak This research paper entitled “The Perceived Image of a Beautiful Woman in Cosmetic Advertisements”. In conducting this research, the writer has two questions as follows: 1) How is a beautiful woman portrayed in selected cosmetic advertisements? 2) What is the respondents’ perception toward the image of a beautiful woman in selected cosmetic ads? This study aims at answering the two questions above. 1) To find out the portrayal of a beautiful woman in selected cosmetic advertisements. 2) To find out the respondents’ perception toward the image of a beautiful woman in selected cosmetic advertisements. The method used in this study is descriptive. The descriptive method is employed in this study because this method allows the writer to elaborate the collected data. Moreover, the collected data is analyzed using semiotic. The research is conducted at Indonesia University of Education. The sample is the tenth, eighth and sixth semester students of the Psychology and Counseling Education Department. The number of the students that fully participated is 80. The data is collected through questionnaire and interview. The respondents are asked to describe the portrayal of the woman on the ads and their perception toward the image of a beautiful woman as portrayed in Pond’s advertisements. The research findings indicate firstly, most respondents perceive that the women in selected cosmetic advertisements are portrayed as white skinned (11.58%), beautiful (10.5%), pure skinned (9.83%), fresh (9.58%), clean and attractive (9.25%). Secondly, the respondents tend to have positive perception (51.9%) than negative perception (48.1%) toward the image of a beautiful woman as portrayed in Pond’s advertisements.
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